The project is the brainchild of Hon Lorna G. Smith, OBE (AL) and began with the Paint the Town: Community Beautification Project. According to a press release on December 12, 2024, the communities of East End, Long Look and Anegada were identified to be the first recipients of this initiative.
“The Terrance B. Lettsome International Airport is a major point of entry for our visitors. It is imperative that they experience a clean, attractive, environment on their journey to their place of stay. The area prior to the Queen Elizabeth II bridge, joining Beef Island to Tortola was in disarray [and] was prioritised for attention to enhance the arrival experience, for visitors and residents alike,” Hon Smith said.